The IT trade fair CeBIT - once the largest computer trade fair in the world - will be discontinued with immediate effect. After the unlucky and repeated restart in the summer of 2018, Deutsche Messe AG is putting an end to all attempts, as the prospects for CeBIT 2019 were poor.
As reported by the Hanover-based media HAZ and NP, Deutsche Messe AG announced on Wednesday that CeBIT will be closed for 2019. It says, "Unfortunately, securing the economic stability of our company does not allow any other step".
According to media reports, the sales figures for CeBIT 2019 were only around 6,000 square metres of stand space, so that the trade fair would "drift massively into the loss-making zone" - last year three times as much space was booked at the same time. Moreover, the prospects are very bad and "no improvement is to be expected", so that both the state of Lower Saxony and the city of Hanover have agreed to discontinue the trade fair.
There was still sufficient interest from large companies, but only with smaller stands at significantly lower costs, as many trade visitors had already avoided the trade fair in 2018 and the festival character of last year's CeBIT only fitted in with the trade fair to a limited extent. CeBIT had repeatedly been accused of the high cost factor for trade fair stands in recent years, and last year it also had more complaints about empty halls and stands.
Some CeBIT topics will be presented at the Hannover Messe in the future. Additional smaller digital trade fairs and business events will, however, continue to address the IT sector. What exactly this looks like, however, is not yet known. Oliver Frese, the current CeBIT CEO, will stop at the end of the year and will not be accompanying these companies.
Translated with www.DeepL.com/Translator